Blogs tend to get looped in with a broader definition of “social media” –and that is fair, to a point–but there is a much more modern attitude around social media fatigue and frustration to which that inclusion I may be less inclined to agree.

I am going to write something that may make your eyes roll into the back of your head: I deleted Facebook. Seriously. But here’s the part where you can stop thinking of it as performative righteousness: I deleted Facebook over five years ago and have not looked back. People send me links and I ignore them. I am told someone sent me a message that I didn’t respond to there, and I say I have not logged in in years. Folks suggest I should check the online marketplace or visit their community page or whatever, whatever, whatever, and I shrug and tell them the same as I just wrote for you above: I deleted Facebook.

This is a complex topic, social media.

Our whole world seems to revolve around a handful of little corporate micro-blogging platforms that steamroll through the barriers to entry but, like a set of tire spikes at the entrance, create a troublesome blockade to escape again.

So then that’s the thing. A lot of people “perform” the little notion that they have escaped social media apps, but like abandoning your car and walking out of a lot with tire spikes at the gate, you haven’t really deleted Facebook if your account is still there. You haven’t left Twitter if you could log back in and pick back up on whim. You haven’t escaped the doomscroll of Tiktok if you offload the app from your phone.

I started blogging in 2001 and created my own little platform upon which I heaped countless hours of effort to write and post and share and converse. All of this was before the apps we know as social media were even twinkles in their tech bro’s thirsty eyes. And I write about it now because I am walking a fine line between grumpy old man yells at cloud (services) and clear-eyed neo-luddite looks at a world consumed by unidirectional experiences driven by inhuman algorithms that are literally destroying our society–and every day I feel like I need to say something.

So, when I write that blogs tend to unfairly get looped in with social media what I mean to tell you is that sure, blogs are a kind of spiritual older sibling to the likes of Twitter and Facebook and Instagram, but maybe more of an older step-sibling, born of a different first marriage between society and technology, built and nurtured in a more innocent time, still problematic and ripe for potentially harmful communication, but far less wild and spoilt by their parents bitter fighting. Blogs are related, but they shouldn’t just be looped in with the other kids.

I tend to fumble over to analogy when I am stabbing around for my point.

I deleted Facebook but I re-invigorated my blogging because there is something deeply toxic that is being nurtured on those social media platforms that is a little more under control on a private blogging site.

I suppose we could deconstruct this a little more technologically.

What is a blog?

I have built so many now that I take it for granted, but essentially your modern blog, like this very one you are reading, is a giant database of text and images stored on a web server. I log into a piece of blogging software, in my case WordPress, which opens up into a friendly screen that invites me to do all sorts of things: manage my design, check the health of the site itself, change my account or add another user, and probably most importantly add or edit content. I can open a little word processor, type and type and type, upload images, add links and tags and a hundred other little design flourishes. And the big database behind that system keeps track of what I made, stamps a date on it, and let’s me push a publish button that sets that post I made to be visible to the public. All of that means that when you load up my blog, in a fraction of the second the blogging software goes into that database and shows you a reverse chronological list of everything I have created and made public. In my case that means you get a reverse chronological listing of (as of right now) a couple dozen long-winded, text-heavy personal essays with a smattering of photos and images. All of that is stored in a database I control, on a server that I pay for access to use, and no one but me–absolutely no one else–has any control over what appears here so long as I don’t break the rules of the hosting company or the laws of the land.

You may be thinking that this doesn’t sound too different from, say, Facebook and you’d be right… to a degree.

What is a social media app, then?

Well, a lot of that stuff about databases and content uploading and profile management is actually pretty similar to a blog. You log into a piece of software that lets you write something, add pictures or video or links, drop in some hashtags, and press the equivalent of a publish button. But that’s about where the similarities start to diverge. This will be a simplification because (a) every platform is a little different and (b) a lot of this stuff is hidden, secret and proprietary to those companies. But just like me, those companies are managing a piece of software on a piece of technology infrastructure, it is simply a matter of scale. And just like what happens when you visit this site and the database and software work together to build you something to read and view and interact with, those platforms do the same. But where mine is simple and reverse chronological, those platforms have introduced something that we so often hear referred to as The Algorithm. All this means is that rather than a tidy ordered list of the stuff people post fairly, simply, democratically laid out like how I do in my blog, countless factors–from what the company wants you to see to what they think will keep you reading to what they think you might click on to buy, and the list goes on–weight into the order in which the software generates something for you to look at. And that’s it. That’s the difference… and in many ways it’s all the difference in the world.

You will not be surprised to learn that not that many people read this website. I don’t have much visibility or profile on this big wide internet now dominated by a handful of massive corporate interests. Almost one hundred percent of the users of the internet (statistically speaking, of course) feed their time and energy scrolling through outputs of the software created and curated by Facebook or Twitter or Instagram or Tiktok. And you go on these sites, you are entertained (by design) and you never leave… but you roll your eyes at the kinds of people who try to step away. And like trying to drive backwards through the tire spikes, most who try are unsuccessful.

And then we yell at each other, on those very sites, trying to understand why we feel the way we do about them. Why do we feel empty. Why do we get enraged so easily. Why do we feel drained and broken and mentally bloated from the experience.

I’m not going to sit here and write that there is any one reason, but I would contend that it comes down to something in the difference between a blog and Facebook feed… in which at the same time I would contend there is simultaneously very little difference, yet all the difference in the world.

Whenever someone loops an effort for someone, anyone, to maintain a blog into the social media categorization that talks about the decline of the internet, whenever I hear that, I shudder. And I go write a post about it that you may never read, but which will be right here waiting for you in the exact spot where I put it, not promoted by an algorithm with an agenda, nor hidden by anything but my own obscurity.