a mash-up of marriage & media
“Doomed? You mean doomed? Doomed? He means, that they’re doomed, right?”
Not exactly. So, why?
First, subscription styles are changing.
Or, in other words, not slumping. Despite popular perception, and the sky-is-falling reporting that seems to accompany both topics, the numbers are showing that it’s not a matter of less participation, but a changing style of participation.
According to Statistics Canada , fewer Canadian families by percentage are buying into the idea of a formal marriage. Between the 1960s and today that number has gone from somewhere in the 90% range to about two-thirds. This doesn’t mean fewer families. Rather, those families are switching into different styles of cohabitation and child-rearing partnerships. Common-law arrangements when added to that two-thirds number almost bring (albeit more loosely defined) marriage rates right back up to 1960s levels.
Likewise, according to Newspapers Canada (a joint initiative of the Canadian Newspaper Association and the Canadian Community Newspapers Association)  which monitors newspaper readership, the circulation rate for so-called print media hasn’t changed, but the customer base has started switching into different styles of consuming it: namely, digitally.
Second, the perception is that they are old fashioned.
Or perhaps this is just a personal observation?
While a good percentage of the population is likely unmoved on their opinion of either, anecdotal experience nudges us to (at the very least) ask the question of what people today think of the idea. As in point one, the move to “different styles” of union implies that the concept of a tradition, religious, or formal marriage isn’t working for some people. And a quick Google search yields millions of hits of people, if nothing else, asking if they’re alone in thinking the same.
Likewise, the move to digital news channels may be due to a number of factors, but the massive infrastructure investment by media companies in this direction implies that the ink-on-paper model is out-dated, if not delightfully anachronistic. Surely there are many out there who will be remiss to give up their daily sheath of printed paper, but behind that are publication models, news cycles, reporting styles, and editorial standards, once an unchangeable given in that industry, that are tumbling away as reporting becomes faster, freer, and more interactive.
But third, the core business hasn’t really changed.
Because at the end of the day it’s all still about love or information or both… what are we talking about again?
 Statistics Canada – http://www12.statcan.gc.ca/
 Newspapers Canada – http://www.newspaperscanada.ca/daily-newspaper-circulation-data